Within search engine optimization (SEO) experts, one name stands out as a pioneer: Matt Diggity.
Renowned as the “World’s #1 SEO,” Diggity has revolutionized the industry with his data-driven approach and cutting-edge strategies. His work has helped countless businesses skyrocket their online presence, driving organic traffic and boosting revenue.
With a remarkable track record of success, Diggity has become a valuable resource for SEO professionals and digital marketers worldwide.
In this guide, you will learn all about Matt and how his journey has been for him with his business ventures. I’ll also cover his legitimacy and user reviews.
Matt Diggity – Details
Before discussing Matt Diggity’s impressive career, let’s consider the key facts about him. The following table provides a snapshot of Matt Diggity’s background, achievements, and current status in digital marketing.
| Attribute | Information |
|---|---|
| Date of Birth | January 16, 1979 |
| Place of Birth | United States of America |
| Profession | SEO Expert, Entrepreneur, Digital Nomad |
| Age | 45 (as of 2024) |
| Popular Video Series | 13 Millionaire Advice of the World’s Top SEOs |
| Achievements | Featured in Search Engine Journal, The New York Post; Listed in Ahrefs’ “Top SEO Blogs to Follow” |
| Net worth | Estimated above $5,000,000 |
Who Is Matt Diggity
Matt Diggity is a trailblazer in the SEO industry, known for his innovative approaches to digital marketing. With a background in electrical engineering, Diggity transitioned from a Silicon Valley startup to becoming a full-time SEO expert and digital nomad.
His journey from corporate life to entrepreneurial success has inspired many in the digital marketing world.
Diggity’s unique blend of technical expertise and marketing acumen has positioned him as a leading figure in the SEO community.
Matt Diggity’s Net Worth
Matt Diggity’s net worth is estimated to be above $5,000,000, although exact figures are not publicly disclosed. His wealth stems from various sources within the SEO and digital marketing realm.
These include:
- Revenue from his SEO agency, Diggity Marketing
- Income from affiliate marketing ventures
- Earnings from his popular SEO courses and training programs
- Profits from his link-building services
- Revenue from the annual Chiang Mai SEO Conference
- Income from consulting and coaching services
Diggity’s diversified portfolio of SEO-related businesses and his reputation as a top industry expert contribute significantly to his financial success.
Business Ventures
Matt Diggity’s entrepreneurial spirit has led him to create and invest in a diverse portfolio of businesses within the SEO and digital marketing space. Let’s explore the key businesses that form the foundation of Matt Diggity’s SEO empire:
- Diggity Marketing: A full-service SEO agency offering comprehensive digital marketing solutions. Diggity Marketing specializes in tailored strategies for businesses looking to dominate their niche in search results.
Venture link: Here
- The Search Initiative (TSI): Co-founded by Diggity, TSI is a premier SEO agency known for its data-driven approach and ability to tackle complex SEO challenges for high-profile clients.
- LeadSpring LLC: An affiliate SEO powerhouse where Diggity serves as CEO. LeadSpring focuses on creating and monetizing high-performance affiliate websites across various niches.
Venture link: Here
Venture link: Here
- The Affiliate Lab: Diggity’s flagship SEO course teaches advanced affiliate marketing and SEO techniques. It’s widely regarded as one of the most comprehensive resources for aspiring SEO professionals.
Venture link: Here
- Chiang Mai SEO Conference: An annual event founded by Diggity, bringing together SEO experts worldwide to share knowledge, network, and discuss the latest industry trends.
Venture link: Here
- From Surfer SEO: While not the founder, Diggity is a significant investor and advisor for this popular on-page SEO tool, leveraging his expertise to shape its development and features.
Venture link: Here
Check out more details about all his ventures from Matt Diggity’s Official Website.
Where Is Matt Diggity Active The Most?
Matt Diggity maintains a strong online presence across various platforms, sharing his SEO expertise and engaging with his audience. His activity spans multiple social media channels, each serving a unique purpose in his overall digital strategy.
Here’s a breakdown of where you can find Matt Diggity most active:
- LinkedIn:
With over 18,000 followers, Diggity’s LinkedIn profile is a hub for professional networking and industry insights. He regularly shares in-depth articles, case studies, and thoughts on SEO trends, catering to a business-oriented audience.
- YouTube:
Diggity’s YouTube channel boasts more than 15,000 subscribers. Here, he posts video tutorials, SEO tips, and interviews with industry experts. His content ranges from beginner-friendly guides to advanced SEO tactics, making it a valuable resource for marketers at all levels.
- X:
With approximately 25,000 followers, X is where Diggity shares quick SEO tips, and industry news and engages in real-time conversations with his audience. His tweets often provide snapshots of his latest findings or thoughts on emerging SEO trends. Check out more @mattdiggityseo.
Got a business in the SEO or digital marketing space and looking for funding, marketing, partnership and/or resources?
— Matt Diggity (@mattdiggityseo) August 3, 2023
I'm looking for angel and partnership opportunities.
Would love to learn more about what you have going on.
Email partner@diggitymarketing.com
- Facebook:
While not as prominent as his other channels, Diggity maintains an active Facebook page and manages the “Affiliate SEO Mastermind” group. This private group has over 11,000 members and serves as a community for SEO professionals to discuss strategies and share knowledge.
- Blog:
The Diggity Marketing blog is perhaps where Matt is most prolific. He regularly publishes in-depth articles, case studies, and SEO experiments, making it a go-to resource for those seeking detailed, data-driven SEO insights.
- Podcast Appearances:
While not a platform he owns, Diggity frequently appears as a guest on popular digital marketing podcasts, sharing his expertise with broader audiences.
Across these platforms, Matt Diggity maintains a consistent presence. His multi-channel approach allows him to reach different segments of his audience, solidifying his position as a leading voice in the SEO industry.
Matt Diggity’s Journey
Matt Diggity’s path to SEO stardom is a testament to his resilience, innovation, and entrepreneurial spirit. Let’s explore the key milestones that shaped his career.
Matt Diggity’s Early Years
Before diving into SEO, Matt Diggity pursued a career in electrical engineering. He graduated with a master’s degree from the University of California, San Diego, and landed a job at a Silicon Valley startup. However, the grueling work hours and lack of work-life balance left him feeling unfulfilled.
It was during this time that Diggity discovered SEO, experimenting with affiliate marketing in his spare time.
Inspired by Tim Ferriss’s “The 4-Hour Work Week,” Diggity began envisioning a different life for himself. He dedicated his evenings to learning SEO techniques and building affiliate websites.
His early successes in affiliate marketing fueled his passion for SEO and laid the foundation for his future empire.
Matt Diggity’s Rise To Prominence
Diggity’s breakthrough came when he co-founded Diggity Links, a PBN (Private Blog Network) service that revolutionized the link-building industry. Unlike many low-quality PBN services at the time, Diggity Links focused on creating high-quality, undetectable backlinks.
This approach proved successful, and the service remained unscathed during Google’s major crackdown on PBNs in 2014.
Building on this success, Diggity expanded his ventures, launching The Search Initiative and LeadSpring LLC. His unique approach to SEO, which combined rigorous testing methodologies with creative strategies, set him apart from his peers.
Diggity’s willingness to share his findings through his blog and courses further cemented his reputation as a thought leader in the industry.
Contribution To The SEO Industry
Matt Diggity’s impact on the SEO industry is profound and far-reaching. His data-driven approach and commitment to transparency have raised the bar for SEO practices worldwide. Some of his key contributions include:
- Innovative Testing Methodologies:
Diggity’s background in engineering led him to develop systematic testing procedures for SEO strategies, providing empirical evidence for best practices.
- White Hat Link Building:
Through Authority Builders, Diggity popularized high-quality, legitimate backlinks, moving the industry away from black hat techniques.
- Education and Knowledge Sharing:
The Affiliate Lab and Diggity’s blog have educated thousands of marketers, democratizing access to advanced SEO techniques.
- Affiliate SEO Strategies:
Diggity’s success in affiliate marketing has inspired many to pursue this lucrative niche, providing valuable insights on niche selection and monetization.
- Community Building:
The Chiang Mai SEO Conference has become a hub for SEO professionals to network, share ideas, and stay updated on industry trends.
The Future Of SEO According to Diggity
Matt Diggity envisions a future where SEO becomes increasingly sophisticated and integrated with other digital marketing disciplines. He shares the following on the upcoming trends via his platforms:
- AI-Driven Content Creation: While AI will play a larger role in content generation, human expertise will remain crucial for strategy and quality control.
- Voice Search Optimization: As voice-activated devices become more prevalent, optimizing for conversational queries will be essential.
- User Experience as a Ranking Factor: Google will continue to prioritize websites that offer excellent user experiences, including fast load times and intuitive navigation.
- E-A-T (Expertise, Authoritativeness, Trustworthiness): Building brand authority and demonstrating expertise will become even more critical for ranking success.
- Mobile-First Indexing: With the majority of searches now occurring on mobile devices, mobile optimization will be non-negotiable for SEO success.
What Is The Chiang Mai SEO Conference?
The Chiang Mai SEO Conference, founded by Matt Diggity, has become one of the most anticipated events in the SEO calendar. Held annually in Chiang Mai, Thailand, the conference attracts over 900 attendees from around the globe.
It serves as a melting pot of ideas, where SEO professionals, digital marketers, and entrepreneurs gather to share cutting-edge strategies and network with industry leaders.
The conference stands out for its practical, no-nonsense approach to SEO education. Speakers are carefully selected based on their real-world success and ability to provide actionable insights.
Topics range from – technical SEO and link building to content strategy and emerging trends in digital marketing.
What sets the Chiang Mai SEO Conference apart is its intimate atmosphere and focus on community building. Attendees have ample opportunities to interact with speakers and peers, fostering collaborations and friendships that extend beyond the event.
The conference also showcases the digital nomad lifestyle that Diggity embodies, inspiring many to pursue location-independent careers in SEO.
Is Matt Diggity Legit?
The legitimacy of Matt Diggity’s expertise and methods has been discussed in the SEO community.
While some critics argue that his strategies may push the boundaries of Google’s guidelines, the overwhelming consensus is that Diggity is a legitimate and highly respected figure in the industry.
Matt Diggity’s approach is rooted in rigorous testing and data analysis, which lends credibility to his methods. He is transparent about his techniques and often shares case studies demonstrating the effectiveness of his strategies.
Moreover, his willingness to adapt to changes in search algorithms and his recent emphasis on white hat techniques have further solidified his reputation.
What People Say About Matt Diggity?
Testimonials from industry professionals and students of his courses provide strong evidence of Diggity’s legitimacy:
- “If I were to build an SEO site empire, Matt would be one of the very few people I’d go for advice.” – Tim Soulo (ahrefs.com)
- “Matt brings clarity to the noisy SEO world” – Lorenzo Green (Affiliate World Conferences)
- “One of the most effective SEOs I’ve ever met.” – Cyrus Sheppard (Moz.com)
Conclusion
Matt Diggity’s journey from electrical engineer to SEO luminary is a testament to the power of passion, innovation, and perseverance.
His contributions to the field of search engine optimization have not only helped countless businesses achieve online success but have also shaped the industry’s best practices and future direction.
Diggity remains at the forefront as the digital landscape continues to evolve. He constantly tests, adapts, and shares his insights with the SEO community.
Matt Diggity stands out as a trusted source of transparency and expertise in an industry that’s often shrouded in mystery and misinformation.
As we look to the future of SEO, one thing is clear: Matt Diggity’s influence will continue to be felt for years to come, guiding marketers and businesses through the ever-changing world of search engine optimization.
